About the Programme

B.Voc. (Retail Management) course is being run by the college under National Skills Qualification Programme of University Grants Commission, New Delhi. Retailing is a vital part of the business industry that involves selling products and services to consumers. With the tremendous growth of the economy, retail management has emerged as one of the fastest growing careers in India. The enormous expansion of the sector has thrown up a big demand for skilled professionals in the field. Job prospects in the retail sector include but are not limited to Customer Sales Associate, Department Manager, Floor Manager, Store Manager, Retail Operations Manager, Retail Buyers and Merchandisers, Visual Merchandisers, Logistic Managers, Warehouse Managers and many more.

The programme curriculum has been designed in close consultation with the industry to prepare entry level and experienced executives and managers for a career in the retail sector. The curriculum includes general education and skill development components having extensive practical and on-the job training along with periodic industrial visits and industry interactions. The college has industry partnerships with leading retail companies which are renewed from time to time.


Any student who has passed the +2 examination (any stream) under 10+2+3 system of education of a recognized University/Board/Council or any other examination recognized by Panjab University as equivalent thereto shall be eligible for admission

Number of Seats: 50
Level of Awards
Award* Duration
Diploma After 1 year
Advanced Diploma After 2 years
B.Voc Degree After 3 years

*The programme provides an option of multiple exit points at the end of the 1st, 2nd and 3rd years.


First Year

Semester I Semester II
Subject Code Courses Subject Code Courses
GFC 101 Communication Skills GFC 103 Functional English for Executives
GFC 102 Computer Fundamentals GFC 104 Business Ethics
BIR 101 Retail Concepts- Theory BIR 104 Retail Marketing & Sales Management
BIR 102 Management Process BIR 105 Stores Operations
BIR 103 Consumer Behavior BIR 106 Customer Relationship Management

Second Year

Semester III Semester IV
Subject Code Courses Subject Code Courses
GFC 201 Soft Skills & Personality Development GFC 203 Managing Behavior at Work Place
GFC 202 E-Commerce GFC 204 Accounting Applications
BIR 201 Retail Strategy & Environment BIR 204 IT Applications in Retail Management
BIR 202 Supply Chain Management BIR 205 Inventory Management in Malls
BIR 203 Human Resource Management in Retail BIR 206 SUMMER TRAINING [OJT] After 4th Semester Exam

Third Year

Semester V Semester VI
Subject Code Courses Subject Code Courses
GFC 301 Economics for Executives GFC 303 Management Information System
GFC 302 Financial Management GFC 304 Entrepreneurship Development Programme
BIR 301 International Retailing BIR 304 Project Management
BIR 302 Business Laws for Retail Industry BIR 305 Marketing Research
BIR 303 Marketing Management BIR 306 Total Quality Management

The curriculum includes compulsory practical and on-the job training at regular intervals.