About the Programme

B.Voc. (Retail Management) course is being run by the college under Deen Dayal Upadhyay KAUSHAL Kendra scheme of University Grants Commission, New Delhi. Retailing is a vital part of the business industry that involves selling products and services to consumers. With the tremendous growth of the economy, retail management has emerged as one of the fastest growing careers in India. The enormous expansion of the sector has thrown up a big demand for skilled professionals in the field. Job prospects in the retail sector include but are not limited to Customer Sales Associate, Team Leader, Departmental Manager, Floor Manager, Store Manager, Retail Operations Manager, Retail Buyers and Merchandisers, Visual Merchandisers, Logistic Managers, Warehouse Managers and many more.

The programme curriculum has been designed as per the Qualification Packs/Model Curriculum released by Retailers’ Association Skill Council of India (RASCI), Mumbai and in close consultation with Skill Development Board, Panjab University having experts from the industry and university. The curriculum includes general education and skill development components having extensive practical and on-the job training along with periodic industrial visits and industry interactions. The college has industry partnerships with leading retail companies which are renewed from time to time.

As per University Grants Commission, New Delhi letter D.O.No. F. 2-7/2014 (CC/NVEQF) Misc. dated 4th August 2016:
  • Bachelor of Vocation (B.Voc), a Bachelor level degree specified by UGC under section 22(3) of UGC Act, 1956 and notified in official Gazette of India dated 19th January, 2013 be recognized at par with other Bachelor level degrees for competitive exams conducted by Union/State Public Service Commission, Staff Selection Commission or other such bodies where the eligibility criteria is “Bachelor Degree in any discipline”.
  • Students with B.Voc degree should be considered for trans disciplinary vertical mobility into such courses where entry qualification is a Bachelor degree without specific requirement in a particular discipline.

10+2 in any discipline of the University/Board/ Council or examination of any other recognized university with not less than 45% marks in the aggregate.

Number of Seats: 50


DURATION:Three year Degree Course (6 semesters) with exit point facility after 1st Year and 2nd Year.
Duration Award
After 1st Year – Diploma
After 2nd Year – Advanced Diploma
After 3rd Year – Degree


GEN -101 Communication Skills
GEN -102 Fundamentals of Information Technology
RSC 103 Product Display & Visual Merchandising
RSC 104 Customer Relationship Management In Retail
RSC 105 Sales Processing And Sales Management In Retail
GEN 201 Soft Skills and Personality Development
GC 202 Business Ethics
RSC 203 Organizational Communication In Retail
RSC 204 Human Resource Management In Retail
RSC 205 Organizational Effectiveness In Retail
SIT-201 Summer Industrial Training
GEN 301 Value Education and Human Rights
GC 302 E-Commerce
RSC 303 Store Operations And Performance Management
RSC 304 Retail Servicing And Marketing
RSC 305 Retail Store Team Management
GEN 401 Environmental Studies
GC 402 Project Management
RSC 403 Leadership In Retail
RSC 404 Budgetary Control In Retail
RSC 405 Management Information System For Retail
SIT–401 Summer Industrial Training
GEN -501 Critical Thinking and Elementary Statistics
GC 502 Introduction To Research Methodology And Report Writing
RSC 503 Accounting Applications
RSC 504 Business Laws for Retail
RSC 505 Business Environment
GEN 601 Entrepreneurship Development Programme
GC 602 Total Quality Management
RSC 603 Financial Management for Retail
RSC 604 Marketing Management
RSC 605 Human Resource Management – II
SIT-601 Summer Industrial/In-house Training and Comprehensive Viva
  • The curriculum includes Industrial Visits and On-Job training at regular intervals.
  • The skill components in the course curriculum will also be assessed by Retailers’ Association Skill Council of India (RASCI), Mumbai.
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